So, the Hale scandal has gotten me thinking again about privacy and business on the web. Have some random thoughts.
These thoughts aren’t about identity, or issues like outing fans; that was malice and vandalism in order to punish ‘competitors’ and gain traffic. Let us instead talk about privacy and anonymity on the web at large. Hale is trying to take advantage of business opportunities, so let us consider the kinds of information commercial sites can get about you, which has little to do with identity as fandom usually considers it.( A little background )
The thing is, we do all maintain balance of a sort. A thin thread restrains the merchants in question because they don't want to alienate their customers entirely. And the customers don't like finding out about how little privacy they may have, hence the voluntary policies that at least limit information trading. Even more than that, customers don't approve of dishonesty. When the extent of the Beacon network came out, when it was clear that Facebook had misrepresented it as something to share with friends and lied about the extent and of the information gathered, there was uproar. And Facebook backed down.
So Hale hasn't just been abrogating the mores of fandom. Indeed, she hasn't been acting within fandom at all; that was merely the front. She has also crossed the line for a commercial web-entrepreneur. She has suggested that her site was for fandom and/or historical research purposes, when, in fact, it is a commercial site. This is one of the few triggers just about guaranteed to anger and alienate prospective customers, thus demonstrating that not only is she a dishonest merchant but she's not even good at it.
I'll just be over here, watching the karma drop from a great height.